FFZSA: Smith Studio Brand Package
The first installment in this series comes from a few years back, with a full suite of works created for the super people at Smith Studios. Proprietor Mike Smith runs a terrific imaging operation in San Diego, offering a full digital workflow of photographic, video and retouching services.
Ever the team player, Mike wanted his crew to feel fully represented, so for the logo we included a group. If you knew them, you might recognize their silhouettes. And for the brochure, we chose to simply share the authentic atmosphere in a journalistic, behind-the-scenes flavor. Over the span of a week, in studio and on location, I photographed working spaces while a real live project was underway (for Petco.) A key function of the brochure is its modularity. The pages are printed in-house and assembled with hand-pulled portfolios, selected specifically for appropriateness of inquiry.
The identity suite is also designed with maximum versatility in mind, featuring adhesive-backed, repeating-image label strips which are applied to the letterhead and envelopes as needed, on-the-fly.
Special thanks go out to Greg Burger for implementing the web component with skill and grace. And patience. Business cards were beautifully printed by Joel Green and team at L&L Printers, San Diego.
*** Custom portfolio of Snaps photography from this project will be available for your perusal in post immediately following.***
design & copy: Zimmermann Studio
photography: Snaps, Denis Zimmermann