A few posts ago, I shared a series of my photographs from the Spyder shoot in Aptos, California (where, incidentally, I spent a couple of glorious summers back in the late ’70s.) I am happy now to present to you the finished Freeryde Summer 08 Look Book, featuring some very rad bike action and some very rad bike action gear, natch.
Once again, big thanks are going out to Frank Creative for bringing it all together, lead photographer Chris O’Connell and his crew, the marketing team at Spyder for their trust and support, Jeff Jenks for inspiration and words, and everyone else who worked hard and played hard for the duration of this project. Especially the riders.
Some ginormous number of these were printed. Look for them in these following mags and issues: Freeskier (Jan), Decline (Mar), Women’s Adventure (Mar/Apr), and Mountain Bike Action (May).
***Click on mini-viewer or cover image to launch full-size viewer.***
design: Frank Creative + Zimmermann Studio // photography: Chris O’Connell + Denis Zimmermann // copywriting: Frank Creative + Jeff Jenks
It’s Book Fair time again in Seattle, and this year’s poster is another bit of photo/graphic cleverness from Zimmermann Studio.
Of particular insider interest is how difficult it was to follow up my own design from last year, so well-received by many. One-offs are easy, series are hard. After floundering about in the world of ornamentation and dense illustration, I settled back into a smarter, more cerebral groove. Always “bookish”, the client reminded me.
So how did I create it? I first shot the stack of books without covers, then created a visual guide by overlaying the type for positioning. I then printed the type block in black on plain white paper and made custom covers for each book, taking care to position the type using my visual guide. Then I re-stacked the books, shot the photo and removed all areas of duplicated, overlaying type.
typeface: housebroken clean, house industries // photography & design: Denis Zimmermann // ©2008 Seattle Antiquarian Book Fair
Working exclusively with the sketches of local artist and entrepreneur John Sarkis, Zimmermann Studio designs a series of repeating brand textures for budding Whidbey Island venture, Jack’d Skimboards. These wildly expressive b&w patterns are designed to be tile-able for seamless application on a broad range of products, from T’s, skimboards, headwear and accessories, to web backgrounds, packaging and brand communication.
“Working with the art of another – this was a new challenge and a fascinating adventure for me. As I twisted and turned through this foreign visual world, I butted up against the limitations and vulnerabilities of my own artistic identity. What does it say about me? How will it be received? Can I stand behind it? Why is this so exhilarating?
I never would have spontaneously ended up here in a million years, but through the experience, I feel my creative boundaries have expanded – redefined and opened-up to include fresh charges of stimulation from a well of inspiration more vast than I had previously known. John’s enthusiasm for the work was infectious, and the patterns are brimming with promises of new, unexpected intersections.”
Design: Zimmermann Studio
Illustration: John Sarkis
images ©2008 Jack’d Skimboards
I recently spent three days in Aptos, California with Frank Creative Group and the Spyder Freeryde bike team, capturing mood and essence in signature ZS style for Spyder’s new summer line of performance riding gear. First-unit shooting was deftly handled by consummate action specialist Chris O’Connell (big thank you to him and his crew for doing the heavy lifting,) and my atmospheric, b-roll type shots filled out the collection.
Click on the mini-viewer to open the full-size promo. (*If mini-viewer is missing, click here for direct link to stand-alone viewer.)
Stay tuned for details of Spyder’s Summer 08 Lookbook, designed by guess who. Coming soon to a blog post near you.
Images ©2008 Denis Zimmermann
Giant Catfish vs. Lady Liberty. Human Log Roll vs. Spicy Tuna Roll. Wasaaaabi?
Frank and Zimmermann Studio team up to bring you this white hot print campaign for Spyder Freeryde, featuring newschool ski pros Cory Vanular, Keri Herman, Sean Field and Josh Bibby. Perhaps the only time a giant squid has squared off with a burrito, in print. Look for them in a Freeskier Magazine near you.
Agency: Frank Creative Group // CD: Dave Karstad // AD: Denis Zimmermann // CW: Jeff Jenks
My love to
©2007 Denis Zimmermann :: zimmermannstudio.com
Port Townsend is a historic, Victorian seaport on the Olympic Peninsula, and a great place to ferry over from Whidbey for a day-trip or charming dinner date. But soon they may become just as famous for being the home of rock/pop trio Captain Incognito, who put on a spirited show of the newest new wave and gotta-clap-your-hands dance grooves. Their music packs a far more potent punch than you’d expect from teenage rockers – these three guys know how to get a dance floor moving.
Catch them at Chop Suey in Seattle, Washington on 9/9, or risk losing them to bigger arenas forever. (w/Sam Squared and special guests.)
Featured Typeface: Gothic Blond, Husky // t26
Whidbey Island’s own Fay Farm opens its barn doors for a benefit festival, featuring everything from live music to bicycle repair workshops to feasts cooked in their own earth oven! Abundance, Growth, Nature and Warmth were the cues for this uplifting poster. Pink goat is a state of mind. Visit thefayfarm.com.
Breaking it down, putting it through the “me” filter and putting it back together again – that’s what’s going in this illustration. Reviving a technique I first used with All Is Full Of Love, I drew this upside-down and one square at a time, hiding everything else as I went along. The effect is a strange mix of cohesion and fragmentation. Thank you to Levi Burkle for his openness to participate in creative exploration.
And I love concert posters.